Reduce employee benefit costs. Improve benefit outcomes.

Built on a single idea about execution.

Years ago, in a book club led by a mentor, 4 Disciplines of Execution was read. The thesis stuck.

Every organization has a whirlwind — the daily noise that consumes attention — and growth depends on identifying the wildly important goals that sit above it. Covey called those goals lag measures. The outcomes you actually want.

But lag measures aren't where you intervene. To change the outcome, you have to zoom in on the lead measures — the specific, controllable inputs driving the result — and seize control of them.

Most employers are watching their healthcare costs rise every year without ever auditing the lead measures behind them. The plan renews. The premium goes up. Nobody can fully explain why. That's not a market problem. It's an execution problem.

Lane Advisory Group was founded to fix it.

You already know it's broken.

Rising healthcare costs feel like a force employers can't get hold of. They can.

The system isn't broken because it's complicated. It's broken because employers buy plans without ever seeing where the money actually goes. Costs rise every year, and nobody can explain why — not the carrier, not the broker, not the renewal packet.

It takes three things to drive real change: a dissatisfaction with the current situation, a vision for a better future, and concrete next steps. Most employers LAG works with already have the first. The ASAP process delivers the rest.

Every year an employer renews a plan they don't understand is another year of overpriced imaging, mismanaged chronic conditions, and a pharmacy benefit quietly marking up your drugs.

The audit changes that. It shows the real drivers behind your claims. Once you see the data, you stop buying someone else's broken plan and start building your own — plugging in the right solutions for the actual problems driving your cost.

That's not a pitch. It's a process. And it starts with one conversation.

How the work gets done.

Four steps, executed in order. Each one earns the next.